Nathaniel Ru and his friends are slowly changing the fast-food industry. When the three friends were in their final year at the Georgetown University, they decided to start a fast-food company. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
At first, none of them thought that the company would turn out to be so successful. Though hard work and determination, the trio have created a food chain that has shocked many people in the world.
When the friends were in school, they realized that the city lacked a place where the residents could go and have some fresh and delicious food that was healthy and affordable. The businessmen then embarked on a journey to make this dream a reality to the people living in Georgetown. Read more: Nathaniel Ru | LinkedIn
Although they were all newbies in the competitive restaurant business, they were determined to make a successful career out of it. The young men wanted to introduce fast food that consisted of new and fresh ingredients.
Nathaniel Ru restaurant is very different from most of the food chains in the market today. This is because all of the ingredients in his kitchen are grown locally, and the founders make sure that nothing from the farm goes to waste. The ingredients are picked from the best farms in the local communities, and this assures the customers that they are getting the best.
The location of the food chains has played a fundamental role in the success of the food company. Sweatgreen branches are located in some of the most affluent and hip areas of the city. Apart from being healthy and affordable to the customers, the fast food is made at spotless areas.
Sweetgreen has been successful because of embracing the new technology. According to Nathaniel Ru, it is impossible for business in the modern times to become successful without the use of the latest technology.
Sweetgreen has not been left behind. The company uses an online platform where the customers can order their food anytime of the day. Unlike most of their competitors, the young businessmen use music to bring the community together.
Nathaniel Ru says that they play music in all their stores so that they can attract the attention of the customer who is enjoying their food. According to him, this is the best way to make the clients to connect with the food they are eating. The food chain is looking forward to opening more branches in the future and change the lives of more people.